Organic cotton underwear




We’re challenging the status quo by helping you feel confident and gorgeous every day in simple organic cotton undergarments.

We’re committed to the environment as well as to ethical, and fair labor practices. 

Fairtrade logo
GOTS logo

We use 100% organic cotton and our suppliers are certified by GOTS - this ensures that the standards of organic textiles are met from harvesting of the raw materials, through environmentally and socially responsible manufacturing all the way to labeling, in order to provide a credible assurance to the consumer. 

We not only care about our products’ quality, but about the working conditions of the people who make them as well. Our partner factory is certified by Fairtrade, which manages trade through ethical working conditions, fair price and wage negotiations with both farmers and manufacturers. 

On our shelf


I am Lykke - Low-Rise Bikini.

I will be basic but the most desired piece in your underwear drawer.

I am happy! (Lykke = happiness in Danish). So is your skin with me. 

Choose black or nude colour

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bikini nude front4
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I am Ella  - your confident thong.

I am Goddess (Ella = beautiful, Goddess in Greek, Hebrew).

So are you! Wear me with confidence. 

Choose black or nude colour

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Join our journey